Ben Loht

DESIGN

 

DESIGN


PepsiCo created a unique take on celebrating emojis. The designs incorporate the essence of Pepsi — the brand’s iconic globe shape and the colors of blue, red and white — for a universal language that is proprietary to the brand. Over 600 proprietary designs were unleashed in multiple mediums – from over 1B bottles and cans to sunglasses and stadium appearances – in more than 100 markets globally.

 
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