BULLEIT HIGH RYE WHISKEY

Bulleit’s high rye mash bill is what makes it stand out in a crowded whiskey category. So we set out to create a below the line campaign that focused on our liquid credentials in a way that was different than our competition. Based on consumer feedback and insights we discovered that the high rye recipe resonated with its target consumer. We formed our communication strategy around this insight and gave our brand visual identity a facelift. Inspired by our key brand assets, we designed something modern and fresh, in a category filled with history and heritage.