BULLEIT TATTOO EDITION

Tattoos aren't just an art form, but a means of personal expression that continues to evolve as tattoo artists push creative boundaries with ink. Leading into National Tattoo Day, Bulleit Bourbon teamed up with four trailblazing artists to shake up tattoo culture with the announcement of Bulleit™ Bourbon Tattoo Edition. The latest Frontier Work is a limited collection of tattooed bottles inspired by the artists and cities they live in. Bulleit Frontier Works is an ongoing series of projects and collaborations with modern cultural creators.

To help launch the Bulleit Bourbon Tattoo Edition we created captivating on and off-premise materials as well as an interactive augmented reality experience, bringing each artist’s design to life digitally.

Photography: Jeff Berting